Modern Key Account Management Segmentation
                            Customer relationships have moved far beyond the typical sales cycle, specifically within the B2B space. Instead of ushering clients into the traditional sales funnel, brands must now focus on bringi... Read More
By Bill Moore, CRMI and Duncan Heal, Marketii U.S. Inc.

CRMI Salutes Companies Fighting Spread of Coronavirus
CRMI Salutes Companies Fighting Spread of Coronavirus NorthFace ScoreBoard Award℠ (NFSB) Certificates issued to companies that have performed extraordinarily in the fight against COVID-19 by Bill Bradley VP Marketing, CXDNA Stakeholder Com... Read More
By Bill Bradley

Groundbreaking Customer Satisfaction Award Marks 20th Anniversary
Groundbreaking Customer Satisfaction Award Marks 20th Anniversary NorthFace ScoreBoard Award℠ Established Defining SBI Metrics for Creating World-Class Excellence in Customer Service and Support   By Bill Moore VP Clie... Read More
By Bill Moore & Bill Bradley

Utilizing Employee Soft-skills Home Training through the COVID-19 Pandemic
Now more than ever as we navigate times of uncertainty, at home employee soft-skills training will produce long-term positive customer experiences. Are your employees armed with the necessary soft-skills training to deliver exceptional customer exper... Read More
By Bill Moore

Develop an Engagement Strategy That Prioritizes Employee Satisfaction and Recognition
Whether your company actively recognizes this notion or not, one fact’s for sure – your employees are your greatest asset by far. From those who operate along the frontlines, to those who maintain systems behind-the-scenes, your employees are the... Read More
By Bill Moore

Destructive data mistakes in customer experience
CX Network looks at two data mistakes that hinder customer experiences: Data silos and the big data myth. It is a fact of business that poor data practices have the ability to do real damage to customer relationships. After all, as Emmanuel Obadi... Read More
By Chanice Henry, Editor-in-Chief, CX Network

Want to Capitalize on Customer Service Excellence? These 14 Key CX Marketing Activities Can Help.
Of the three primary disciplines in business—marketing, sales, and service—customer service has the power to make your company stand out amongst the competition. After all, a recent American Express survey stresses that seven out of 10 U.S. consu... Read More
By Bill Moore

You’ve Defined Your Brand’s Flaws and Foibles — Now You Need An Effective Corrective Action Plan
Much like your annual New Year’s Resolutions, the Corrective Action Plan (CAP) comes into play after you’ve taken stock of your brand’s faults and failures. After all, you’ve gathered business intelligence, implemented data analytics, and emb... Read More
By Bill Moore