Why Your Brand Needs to Embrace a Periodic Benchmark Process

Benchmarking serves as a valuable “reality check” that enables leaders to understand how they stack up against their direct competitors and adjacent industries.

Why Every Business Leader Needs to Experience How a Customer Feels

Focusing on the functional and tangible stuff is the simple bit, but what about getting to the heart of understanding your customers and how they feel?

In Business, Data Analytics Will Always Be Critical to Gain the Competitive Advantage

It’s imperative that companies keep up with customer sentiment in order to remain one step ahead of any complaints or concerns that might arise.

How to Draft a ‘Customer Bill of Rights’ That Puts Power in the People’s Hands

Here are three elements to consider when drafting your CBoR that’ll help your company maintain focus on the customer and establish the foundation for future business success.
 

Customer of the Future

Two years ago we set out to understand the impact of today’s disruption on tomorrow’s customer. We created a global database of pioneer businesses and studied the behavior of thousands of frontier consumers.

HPride or Pandering?

This year, major corporations embraced Pride Month with gusto, rainbow-washing logos and products in an attempt to connect with consumers to earn their affection, preference, and trust. But what’s the long-term danger of rainbow-pandering?

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12 Business Models Explained—Using Coffee Metaphors