In Business, Data Analytics Will Always Be Critical to Gain the Competitive Advantag

It’s imperative that companies keep up with customer sentiment in order to remain one step ahead of any complaints or concerns that might arise.

CEO’s Guide to Growth through Customer Experience Engagement

Customer experience is customers’ realities compared to their expectations. As such, we need to step back and rethink best methods for earning enduring customer trust.

Now and Later: How Present Business Intelligence Impacts Future CX Decisions

Before companies can understand and implement Business Intelligence reports and results to the fullest extent, leaders must lay the foundation necessary to bring the insights gleaned to action.

On the Road to Key Account Management, Customer Journey Maps Pave the Path

It isn’t always easy to determine which key accounts deserve specialized attention. That’s where customer journey mapping comes into play.
 

How to Draft a ‘Customer Bill of Rights’ That Puts Power in the People’s Hands

Here are three elements to consider when drafting your CBoR that’ll help your company maintain focus on the customer and establish the foundation for future business success.

How Brands Get Their Names, Explained by a Professional Namer

When looking to launch a new product or service, brands hire people like Rachel Bernard, a freelance creative strategist who helps companies develop e?ective sales strategies by creating eye catching names that hook the public’s interest.

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How to Create a Buyer Persona for Your Business