CRMI and Marketii Honors 39 Companies for Delivering
‘World-Class’ Customer Service;
6 Cited for Certification in Employee Customer Relationship Training

– Recipients of CRMI and Marketii 2019
NorthFace ScoreBoard Award℠ and CRMI’s CEMPRO Award℠ have consistently
exceeded customers’ expectations with highly engaged employees –

Chelmsford, MA: May 21, 2020 – Customer Relationship Management Institute LLC (CRMI) specialists in driving companies’ revenues and profits by implementing Customer Experience (CX) strategies that increase customer satisfaction and employee engagement AND their strategic partner Market Intelligence International (Marketii) a leading customer satisfaction and service quality research and consulting firm announced today that 39 companies have qualified to receive the NorthFace ScoreBoard Award 2019 for superior customer service.

Also, CRMI recognized companies for engaging employees to meet the rigorous customer relationship training requirements needed for CEMPRO Award certification. The certified Customer Experience Management Professional (CEMPRO) program was established in 2010 to provide best-in-class training curricula for organizations who want to ensure that their customer-facing groups (CFG) have mastered the skills needed to deliver consistently exceptional customer service. The award criteria require the entire applicable CFG to receive the training and 90% must achieve a minimum test score of 80% within the calendar year.

Now in its 20th year, the NorthFace ScoreBoard (NFSB) award is presented annually to companies who, as rated solely by their own customers, achieved excellence in customer service during the calendar year. Further, all NFSB recipients who have met the criteria of being a recipient for five (5) contiguous years shall receive special SUMMIT category with the number of contiguous years, denoted on their award, in their NFSB certification letter/deliverables and in their marketing rights.

“The NorthFace ScoreBoard Award is widely recognized as the most prestigious award for customer service excellence due to its unique customer only vote criteria. The award recognizes organizations that not only offer exemplary customer service but those who have chosen to make their CX strategy the critical component of their company’s DNA”, said John Alexander Maraganis, President & CEO of CRMI and Duncan Heal, CEO of Marketii. Each year thousands of companies, both domestic and international, are invited to apply for the NFSB Award. In 2019, more than 1000 companies were invited to participate in NFSB Audit Program – over 300 projects, many international in scope, were audited. CRMI conducts a review/confirmation of their clients CSAT survey results and requires written verification of CSAT survey results/processes by the company’s CX executive management. All NFSB strategic partners are required to review/confirm their clients CSAT survey results/processes submit results to CRMI for approval. All approved strategic partner clients NFSB awards shall contain strategic partners logo and CRMI’s logo as a Co-branded NFSB Award.

CRMI/Marketii methodology measures customer satisfaction with services on a 5-point scale (or an equivalent rating system) in such categories as technical support, field service, customer service, account management, professional services and other customer facing functions. The 39 companies/business units achieved a 4.0 or above out of a possible 5.0 or an equivalent rating system.

Due to its unique ‘customer-only vote’ criteria, the NorthFace ScoreBoard Award has been viewed from its inception in 2000 as the only objective benchmark for excellence in customer service,” Maraganis/Heal said. “CRMI and Marketii defines ultra-customer loyalty as customers who continuously purchase from the same vendor - even though other choices may offer significantly better pricing – because the vendor consistently exceeds its customers’ expectations via team of highly engaged employees.”


NFSB Award 2019 Recipients: Cobrand Partners
Twentieth-time recipients: Summit Status
Haemonetics Corporation: Braintree, MA Marketii
Kronos Incorporated: Lowell, MA CRMI
Nineteen-time recipients: Summit Status
ZOLL Medical Technical Service: Chelmsford, MA Marketii
Eithteen-time recipients: Summit Status
Alfa Wassermann LLC: West Caldwell, NJ Marketii
Seventeen-time recipients: Summit Status
Boston Scientific Corporation: Natick, MA Marketii
Sixteen-time recipients: Summit Status
FLIR: North Billerica, MA Marketii
Fifteen-time recipients:
Fourteen-time recipients:
Thirteen-time recipients:
Twelve-time recipients:
Eleven-time recipients: Summit Status
ACIST Medical Systems Inc: Eden Prairie, MN Marketii
Ten-time recipients: Summit Status
NETSCOUT: Westford, MA Marketii
Nine-time recipients: Summit Status
Diagnostica Stago Inc: Parsippany, NJ Marketii
Pitney Bowes Software, Worldwide Software Support: Troy, NY CRMI
Wolters Kluwer Health, Learning, Research & Practice: Norwood, MA CRMI
Wolters Kluwer - UpToDate: Waltham, MA CRMI
ZOLL Medical Customer Support: Chelmsford, MA Marketii
Eight-time recipients: Summit Status
CA Technologies / A Broadcom Inc company: Washington DC CRMI
ERT: Philadelphia, PA Marketii
Yaskawa America Inc: Waukegan, IL CRMI
Seven-time recipients: Summit Status
Avaya Inc: Santa Clara, CA CRMI
Nutanix Inc Support Services: San Jose, CA CRMI
Six-time recipients: Summit Status
Alfresco Software Inc: San Mateo, CA CRMI
Five-time recipients: Summit Status
Citrix Systems Inc: Ft. Lauderdale, FL CRMI
Deltek Inc: Herndon, VA CRMI
Fresenius Kabi USA LLC: Lake Zurich, IL CRMI
Wolters Kluwer Health Individual Member: Hagerstown, MD CRMI
Four-time recipients:
Rubrik Inc: Palo Alto, CA CRMI
Kongsberg Digital Inc: Asker, Norway CRMI
Cohesity Inc: Santa Clara, CA CRMI
Three-time recipients:
Cengage Learning Inc: Independence, KY CRMI
Hologic Domestic Service: Marlborough, MA Marketii
Hologic Technical Service EMEA: Manchester, UK Marketii
InterVision Systems LLC: Chesterfield, MO Marketii
Nutanix Inc Consulting Services: San Jose, CA CRMI
Veritas Technologies LLC: Santa Clara, CA CRMI
Zeus Industrial Products Inc: Orangeburg, SC CRMI
Two-time recipients:
Braze Inc: New York, NY CRMI
Druva Inc: Sunnyvale, CA CRMI
Hologic Customer Support EMEA: Manchester, UK Marketii
REPLIGEN Corporation: Waltham, MA CRMI
Thycotic Software Inc: Washington DC CRMI
First-time recipients:
Bracco: Spring Valley, CA Marketii


CEMPRO Award 2019 Recipients: CRMI Employee Engagement Certified Customer Relationship Skills

First-time recipients:

  • REPLIGEN Corporation: Waltham, MA
  • Yaskawa America Inc: Waukegan, IL

Two-time recipients:

  • Nutanix Inc Suppport Services: San Jose, CA
  • Rapiscan Systems: Torrance, CA

Three- time recipients:

  • Rubrik Inc: Palo Alto, CA

Four- time recipients:

  • Fresenisus Kabi USA LLC: Lake Zurich, IL

Note to Editors: City and state denotes either company headquarters or principal location where CX strategy work was conducted.

About CRMI:

Since 1999, Customer Relationship Management Institute LLC (CRMI) has promoted that CX is the most critical component of company’s’ DNA. Further, that consistently exceeding customers’ expectations builds customer loyalty and requires competent-engaged employees. As a membership-based resource, we provide “One-Stop shopping” for “everything CX”. Whether you are new to CX strategies or a veteran CXDNA practitioner, you will join thousands of like-minded professionals eager to share their CX experiences.

About Marketii:

Market Intelligence International (Marketii London-Boston) is a leading international market research company that specialises and dedicates itself to helping companies increase customer satisfaction and loyalty whilst improving operational efficiency and service quality. We work with many global organisations such as HP, Dyson, Toshiba and help them better understand their customers’ needs and wants before turning this valuable feedback into real time reporting, detailed analysis and consulting. We conduct telephone and e-mail market research studies in 25+ languages across the globe.

For more information on how to qualify for the NorthFace ScoreBoard Award - CEMPRO Award, visit or call (978) 710-3269 and ask for Diane Rivera,