It’s Not as Easy to Do Business With You as You’d Like to Think It Is
Your executive team is committed to customer experience (CX) success. On paper, your customer journey map looks strong. But that doesn’t mean your organization is easy to do business with. The proliferation ... Read More
By Nancy Porte, VP of Global Customer Experience, Verint

Is Your Communications Customer Experience Digital Enough for Young Consumers?
Millennial and Gen Zers expects businesses to be responsive and relevant, according to “The Digital Lives of Millennials and Gen Z.” The study, conducted by LivePerson, surveyed more than 4,000 people ages ... Read More
By Ginger Conlon, Chief Editor, MKTGinsight

Keep the Lines of CX Communication Open
What’s in it for me? That’s the question key stakeholders will ask as you build your customer experience management (CEM) roadmap. What they’re really asking is: How will they or their team benefi... Read More
By Bill Moore, VP, CRMI

Focus on Outcomes to Deliver an Outstanding Customer Experience
Customer experience. It’s the key to any successful business, and that’s not changing anytime soon. Putting the customer first and providing seamless service are table stakes across industries, but nowhere ... Read More
By Patrice Eberline, VP Global Customer Transformation, ServiceMax, from GE Digital