Chelmsford, MA: January 30, 2020, – Customer Relationship Management Institute LLC (CRMI), specialists in driving companies’ revenues and profits by implementing Customer Experience (CX) strategies that increase customer satisfaction and employee engagement, announced today that its NorthFace ScoreBoard Award for superior customer service will add its Summit-class for those organizations who have minimally been NFSB recipients for 5 consecutive years – Implemented formal CXDNA Playbook Strategy - Implemented annual Employee Engagement softskills training.

Now in its 20th year, the NorthFace ScoreBoard (NFSB) award is presented annually to companies who, as rated solely by their own customers, achieved excellence in customer service during the calendar year.

“The NorthFace ScoreBoard Award is widely recognized as the most prestigious award for customer service excellence due to its unique customer only vote criteria. The award recognizes organizations that not only offer exemplary customer service but those who have chosen to make their CX Strategy a key component of their company’s DNA, said John Alexander Maraganis, President & CEO of CRMI”.

Each year thousands of companies, both domestic and international, are invited to apply for the NFSB Award. In 2019, more than 90 companies participated in NFSB Audit Program – over 500 projects, many international in scope, were audited. CRMI conducts a review/confirmation of CSAT survey process/results and requires written verification of CSAT survey process/results by the company’s CX executive management. The majority of NFSB award companies are repeat recipients, which confirms that investing in a CX strategy is a reliable, proven way to achieve business success.

CRMI is pleased to announce the new NFSB Award Summit status recognizing those organizations who have met the following criteria:

• NFSB Award recipient – 5 minimum consecutive years
• Implemented formal CXDNA Playbook Strategy with annual review
• Implemented annual Employee Engagement softskills training

The NFSB Summit Award annually features the number of years, on top of Mount Everest Summit, that the summit status has been achieved. A special press release to the leading CXDNA media outlets and special stakeholder’s communication services are included in the summit services.