Master These Omnichannel Management Strategies to Boost Workforce Optimization

By mastering the four fundamental forms of management, businesses can develop the omnichannel approach they need to bring customer centricity to the next level.

Build an Emotional Bond with Your Customers Using Experiential Marketing

For brands, emotional buy-in equates to reliable income. So how can brands engage customers and build the emotional connection needed to ensure success?

Keep the Lines of CX Communication Open

With the groundwork of your CEM program defined, you must initiate formal conversations with key stakeholders to gain their support as you implement your plans.

On the Road to Key Account Management, Customer Journey Maps Pave the Path

It isn’t always easy to determine which key accounts deserve specialized attention. That’s where customer journey mapping comes into play.

The Culture Perception Gaps

Annette Franz, CCXP offers five tips for company leaders who are struggling to close the culture perception gaps that threaten to derail employee satisfaction and loyalty.

Women, Leadership, and the Priority Paradox

IBM’s recent study explores how leading companies unlock value by creating an inclusive corporate culture where all qualified employees have equal opportunities.

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