CEMPRO-Advocate training is based on a comprehensive, industry-leading training curriculum uniquely developed by pioneers of both the CRM and CEM marketplace. Through our web-based course, you will learn how to leverage CEM intelligence data to maximize your company's investment in CRM technologies. You will gain the critical knowledge and skills to design and implement a CEM program. The curriculum highlights best practices for using the CEMDNA Playbook Strategy and, as an added bonus, you'll receive the CEMDNA Playbook Strategy Toolkit—filled with survey samples, reports, analysis and other information utilized in thousands of "real life" projects.

What You Will Learn

• How to Acquire-Retain-Grow-and Win-Back Customers
• Benchmarking metrics to drive revenue and profits
• Employee engagement strategy
• Stakeholder communications that drive market leadership
• Executive briefings with actionable recommendations
• Management-winning ROI analysis
• Soft-skills training