Turning Loyalty Into
Gold | Turning
Employee Loyalty Into Gold |
Turning Services Into Gold
Customer and Employee Relationship
Management Training |Certification Programs | Lean Six Sigma |
Member Testimonials
Turning
Services Into Gold
While product revenue
and channel expansion will be always important, companies often neglect
services -- a proven source
of renewable revenue with
margins that typically exceed those of products. This revenue is high quality, recurring
and profitable, plus it’s easily
accessible because it is your own customer base. A combination of the
right type
of support services and proper processes to obtain service
contracts will transform your service business from
a cost center into a
profit center, creating a strategic revenue generation engine.
Services play a key
role in achieving customer satisfaction and loyalty because they are a
source of constant interaction
with customers. As a result, a well
managed services business helps to ensure a high level of account
control, and
provides valuable input on future product directions.
Increasing product complexity and operating environments have
made
services – software upgrades, technical support, training and
maintenance -- a vital link to customer satisfaction
and retention.
Customers realize
that such services are critical to getting the maximum benefit from the
products they use.
Furthermore, customers clearly recognize that product
failures translate into lost productivity and missed
revenue
opportunities.
CRMI’s Turning
Services Into GoldSM (TSIG) covers topics such as:
 Creating and/or
identifying high-margin support services
Achieving
service profitability
The role of
services in customer loyalty and retention
Defining a total
cost of ownership (TCO) model
Click on
Contact Us to request more
information on CRMI’s TSIG program, or click on Events
to see a schedule of TSIG
seminars.
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