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Omega Names VP of Worldwide Sales
 Frank Rubino has joined
Omega as vice president of worldwide sales. In this
newly-created position, Frank reports to John
Maraganis, president & CEO of Omega, and is
responsible for all direct and indirect sales
activity in the
Americas,
Europe and Asia-Pacific.
[READ MORE ABOUT FRANK]
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The Service Perspective in Customer
Care
Using Our Intuition to
Make Better Decisions
by Dennis Gershowitz
It seems that the
higher we are in an organization the more
opportunity we have to make decisions without
sufficient information. That's because
we are expected to make decisions without delay
and, of course, make the right decisions.
[FULL STORY]
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CRMI Webinar & Seminar Schedule
Omega's
education and training company, the Customer
Relationship Management Institute (CRMI), has
announced its initial 2007 schedule of seminars
and webinars. CRMI is
also co-producing SCORE 2007 with Omega.
The
first Turning Loyalty Into GoldSM seminar of
2007 will take place on March 22 in
Bedford,
Mass. Offered
as a full- or half-day event, the seminar covers
the key components of a loyalty management
strategy, including customer loyalty and
employee loyalty, plus employee incentive
components that can help increase revenue and
profits by boosting customer retention and
growth.
Registration is required, click
here for more
information.
CRMI
is offering a condensed form of this seminar as
a 45-minute webinar. The
webinars are free, and are scheduled the second
Wednesday of every month, beginning Feb. 14.
For more information, click
here.
CRMI wishes to thank our webinar and seminar
sponsors, Incentive Logic, Inc., and TouchStar
Software.
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Present the
Fifth Annual SCORE Conference!
"Branding the Customer Experience"
SCORE
CONFERENCE 2007
JUNE 11-13, 2007
SEAPORT HOTEL, BOSTON |
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Symposium for Customer Operations &
Relationships Exposition |
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Early Bird discount - $
995/person
- expires March 31.
Price is $1,495 after that. To
register, call
(866)
610-6700
or visit
www.omegascoreboard.com
or www.CRMIrewards.com |
[LEARN MORE]
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| CUSTOMER SPOTLIGHT
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Customer Spotlight: Primavera
Systems, Inc.
P
rimavera has
grown to become the product leader in its field
through excellence in design and innovation.
Kristy
Tan, VP Customer Support |
But the company's success is equally
attributable to its commitment to customer
satisfaction and loyalty, according to Kristy
Tan, VP of customer support, and Nancy Allen, VP
of corporate marketing.
"Quite simply, customer satisfaction
has always been a core value at Primavera; it's
part of our corporate DNA," says Tan.
"Everyone from the executive level to the
administrative level recognizes the importance
of maximizing customer satisfaction and loyalty
in the course of their work. They all
know that customer satisfaction is directly
related to revenue and profitability. We also
reinforce this concept by making customer
satisfaction part of our employees' bonus plan."
[FULL STORY]
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A New Year's Resolution: Get Lean
by Bob Brooks
 One of the current hot
buttons in manufacturing today is "lean." Yes, I
know you aren't in manufacturing and that the
service business is very different. That
being said, there is plenty customer care
professionals can learn from manufacturing that
would help you to be more successful in your
service business. Read on...
[FULL STORY]
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Take an Integrated Approach to
Incentives
by Roberto Guerrieri
 You would think that
people would need no more incentive to
participate in their health care than the
benefit of good health. Of course, as with many
things that are good for us, our habits and our
preconceptions can get in the way of changing
our behavior.
If you've ever had difficulty
getting people to participate in a new CRM
program, you're familiar with this problem.
Recently, however, we helped develop a pilot
program for health care that made great progress
in changing attitudes and driving participation
in a wellness program.
[FULL STORY]
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Branding the Customer Experience
You've Bet on CRM. Now,
Improve Your Odds for Success
by Craig Bailey
Many
companies have placed bets on Customer
Relationship Management (CRM), investing
thousands or even millions on new initiatives.
With the anticipated benefits that
CRM brings, there is no
wonder why. The benefits to be realized by the
effective implementation of
CRM
include:
[FULL STORY]
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