As our industry continues towards a new era, it is more important than ever that your organization consists 
of highly skilled, highly informed, and highly involved CRM and service professionals who contribute
enhanced productivity, profitability, and competitiveness.

CRMI provides the connections your organization needs for both personal and professional development.  
Since our founding in 2002, we have been a resource for the information, news, and training related to 
customer and employee loyalty management. 

CRMI is an organization dedicated to providing educational programs and networking opportunities that enhance
the success of executives, managers and professionals involved in developing and managing loyalty 
strategy for their companies.  

Becoming a member of CRMI is a cost-effective way to stay informed, promote your company, interact with 
industry players, and help support the future of CRM and services -- while earning CRMI Rewards points!

Our Vision
To foster superior expertise in customer relationship management through learning and sharing.

Our Mission
Provide the knowledge and services to create a loyalty culture that will raise the service awareness, 
commitment, competence and operational practices of all employees.