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CRMI members can take
advantage of the following programs and services, and in most
cases, earn points that can be
redeemed for valuable merchandise and other benefits
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Education |
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Center for Loyalty Research |
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Loyalty Strategy Report |
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Seminars/Webinars |
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Annual SCORE Conference |
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Employee surveys and incentive programs |
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Certification Programs |
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Research and intelligence services |
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College/University Network |
Education -- We are dedicated to
the education and development of our members, and have developed
a
comprehensive education program. It is designed to meet the functional,
management and executive
skills training our individual members need to
meet their career goals.
Center
for Loyalty Research -- offers benchmarking services, seminar
programs and technical
training programs leading to certification. CRMI’s Turning
Loyalty Into GoldSM
seminar series provides
professional continuing education in customer and employee loyalty. The
seminars consist of single-topic,
single-location presentations providing practical, hands-on information
and services.
Loyalty Strategy Report – A
complimentary subscription is included to the Loyalty Strategy Report
e-newsletter, which provides leading-edge articles, editorials,
columns, and news briefs on loyalty
management strategy and customer
operations authored by
industry leaders. Published quarterly,
this special interest publication
was created for leaders of professional services organizations.
Each
issue contains the best thinking and practical applications from today’s
professional services
thought leaders.
Seminars
and webinars -- Our popular training and education seminars, called
Turning Loyalty Into GoldSM
(TLIG) are offered in half-day
and full-day
sessions
sessions. They include:
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Turning
Loyalty Into Gold |
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Building customers for
life |
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Exceeding customer
expectations |
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Turning
Employee Loyalty Into Gold |
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Employee surveys |
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Employee incentive
programs |
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Turning
Services Into Gold |
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Developing strategic
service plan |
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Developing high-margin
e-support services |
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Service Survival
Seminar that covers such topics as: |
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Managing
time and organizing work |
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Dealing with
difficult people |
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Successful
problem solving skills |
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Communicating
effectively |
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Lean Six Sigma
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Customer focus |
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Continuous performance
improvement |
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The TLIG sessions are also available in
condensed form via webinars. These online seminars, presented
by
high-profile industry experts, can be delivered right to your desktop or
conference room. Participants may
interact with the speakers and other
participants around the world on a wide range of timely subjects.
You
and your colleagues can enjoy presentations and stay
current in services best
practices any time of any day. For more
information Contact
Us.
Symposium for Customer Operations
and Relationship Exposition (SCORE) --
Our annual blockbuster
conference is the premier leadership event that
sets the pace for the future of customer and employee
loyalty management
and operational excellence. Attendees from throughout the world
participate.
SCORE tracks offered each year include Service Management,
Call Center, Help Desk, and
Customer Relationship Management. Exhibitors
showcasing their latest products and services
fill the exhibit hall each
year at this important industry event. To learn more,
click here.
Employee Surveys and Incentive Programs
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The CRMI Employee Satisfaction and Retention
(ESR) program is focused on
developing, measuring and monitoring employee satisfaction with, and
awareness of, their work environment. Surveys are a crucial tool for
listening and communicating
with your employees, and establish you as a
company that believes employees are their greatest asset.
Surveys also
provide management the critical information necessary for implementing
incentives
that can stimulate employee performance and productivity that
can directly affect your bottom line
and enhance positive employee
relations.
Certification Programs -- The prestige of industry certification is a proven strategy for career advancement
and achieving business objectives. CRMI provides two levels of instruction: Certified Customer Relationship
Management (CCRM) for those with VP, CCO, director and manager titles, and Certified Customer Relationship
Professional (CCRP) training for supervisors and individual contributors. These comprehensive programs cover
a range of disciplines and provide instruction that helps participants to master the skills, techniques and processes
needed to improve the quality of their customer care services and operations. This results in increased
customer satisfaction and loyalty, ultimately leading to dramatic increases in revenue and profits.
Research and Intelligence Services -- In
addition to the up-to-date information on new technology and
industry
trends found at our annual SCORE Conferences and CRMI seminars
and forums, members
have access to a wide variety of expert studies and
market research documents. These materials
cover
best practices, professional services, benchmarking, online
databases, the state of the industry,
and future trends—valued
information that has a positive impact on your business.
College/University Network
--
CRMI maintains a list of educational institutions that
offer
services-management-related courses. For more information, Contact
Us.
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