Morning
Session: Turning
Customer Loyalty Into Gold
The
customer loyalty strategy
component contains the key
elements of a customer loyalty
program, including a key
account
strategy and how to leverage
your investment by implementing
a loyalty management and
marketing program.
Afternoon
Session: Turning
Employee Loyalty Into Gold
The
employee loyalty strategy
component includes how to
measure, monitor and increase
employee performance and
satisfaction, and the key
components of an employee
incentive program that will link
employee incentives to
measurable
increases in customer
satisfaction.
Customer Relationship Management
Institute, 300 Concord Road, Suite 330; Billerica, MA
01821-3476. Tel: (978) 715-2915. Fax: (978) 663-2929. E-mail: info@crmirewards.com
Copyright ©2008 Customer Relationship Management Institute
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