Many companies find that they put more emphasis on acquiring new customers than making sure their existing customers are happy. This leads to churn (lost customers), which destroys profitability. Why? Because it costs five to seven times as much to attract a new customer than it does to re-sell, up-sell or cross-sell existing customers.

Customer appreciation events reduce customer churn by showing your customers you value their business. CRMI can help you plan and manage “one of a kind” customer appreciation events that help lock-in long-term relationships with your valued customers, suppliers and business partners. 

Such events can be held in conjunction with your regular events, such as:

            Introducing new products and services
            Appearances at trade shows
            Shareholder annual meetings
            Sales kick-off meetings
            Press conferences
            Presentations, training or workshops
            Celebrating new clients, employees, partnerships or distribution agreements
            "Invitation only" promotions and sales 

Customer appreciation events can establish and/or strengthen relationships with your most important customers, producing profound, far-reaching benefits for your vital long-term business relationships. Please go to Contact Us to request more information on CRMI’s Customer Appreciation Events.