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Customer and Employee Relationship Management Training.

The Customer and Employee Relationship Management Training program is designed to motivate employees and
elevate their skills while creating an atmosphere where customers are treated as the most valuable asset of a company.
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The series comprises four individual seminars that address best practices in the main areas of 
employee-customer interaction:

Building Customers for Life – introduces your organization to the importance of excellence in customer care.  
The seminar covers management’s responsibility to create the right environment for customer care, and how 
employees must use their initiative to make customer care happen.  This seminar raises awareness of 
service quality, commitment, competence and operational practices of all employees.  Participants gain a 
comprehensive view of the reasons for, and benefits of, positive customer relations. 

Dealing with Difficult People – sharpens skills in coping with difficult customer situations.  The seminar f
focuses on problem solving, and provides skills and techniques that will help participants to be confident, 
competent and remembered for courtesy and service.  Through an interactive manner, this program 
demonstrates how to turn difficult customer relations situations into positive experiences.

Successful Problem Solving Skills – provides ways to be more creative while learning a process for 
effective problem solving.  Creative problem solvers perform their jobs efficiently and with less stress.  
They serve their customers by taking less time to resolve problems.  Successful and creative people understand 
the importance of overcoming objections and assumptions by asking questions that will allow them to better 
analyze the problem. In short, participants learn how to solve problems, not just give answers.

Managing Time and Organizing Work – gives practical examples of how to use work time more efficiently.  
Frustrations over “not enough hours in the day” are a real issue, and affect productivity and behavior 
in the workplace.  This seminar focuses on short- and long-term goals, how to establish priorities and 
organize a daily schedule.  Techniques on how to improve motivation and refocus energy are also discussed.

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Customer Relationship Management Institute, 300 Concord Road, Suite 330; Billerica, MA 01821-3476. Tel: (978) 715-2915. Fax: (978) 663-2929. E-mail: info@crmirewards.com Copyright ©2008 Customer Relationship Management Institute