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Annually review/revise
the Roadmap to CEM DNA |
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Build a Key Account
Strategy to protect &
grow customer base |
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Use benchmarking metrics
to drive revenues &
profits |
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Implement account
segmentation—360°
alignment—
Partnering strategy |
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Implement employee
training/web casts to
increase customer
loyalty |
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Link employee
compensation to customer
satisfaction |
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Use business
intelligence and
analytics to identify
key loyalty drivers |
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Develop a WinBack
strategy that regains
lost revenues |
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Increase the bottom line
with a Stakeholder
communication strategy |
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Develop the ROI on
implementing a CEM
Playbook Strategy |
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Compare your current CEM
Strategy to
Best-in-Class |
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